product branding

During my time at Johnson Outdoors, I was responsible for ensuring that physical products adhered to brand guidelines. This ranged from product decals to molded parts and iconography. Product branding required cross-functional collaboration with engineering and product development teams to create effective and functional decals. 

Beyond flat decals, I also worked on three dimensional decals, These decals elevated our trolling motor products, separating our higher end models from previous motor models.